This is a from Paris Hilton’s new movie The Hottie and the Nottie. The “Nottie” is apparently named “Nate Cooper” to Paris Hilton’s “Hottie”.
Check out the full trailer and description here:
http://www.apple.com/trailers/independent/thehottieandthenottie/
— Update: The “Nottie” does not refer to the “Nate Cooper” character in the movie but instead to Hilton’s character’s best friend. Still I wish I could claim the title “Nottie”. 🙁