Why Apple built Final Cut Pro X – Sachin’s Space

Apple doesn’t care about the pro space

The goal for every Apple software product is to sell more hardware. Even the Mac operating system is just trying to get people to buy more Mac computers.

The pro market is too small for Apple to care about it. Instead of trying to get hundreds or even thousands of video professionals to buy new Macs, they can nail the pro-sumer market and sell to hundreds of thousands of hobbyists like me.

Why Apple built Final Cut Pro X – Sachin’s Space.